Herbário Bioaromático
Visual Identity for bistro and essential oil producer.

MOTIVATION
Professional branding project for a bistro and essential oil producer. Completed in 12 weeks in 2014.
 
OPPORTUNITY
Herbario Bioaromatico is located in Morro Reuter, a very picturesque village in Southern Brazil. Herbario Bioaromatico is more than a coffee shop, it is a bistro that offers both natural treats as well options for lunch. It also commercialize essential oil based products that are produced locally. 

CONCEPT
The identity uses patterns inspired on the essential oil's based plants combined with bright colors to communicate a refreshing, stimulating and natural brand. "Herbário" means herbarium in Portuguese and the greenhouse represents not only the origin of the ingredients, but also a place that priorizes quality over quantity. 
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